Our team

Butch Bradley

Butch Bradley

Executive director

Iwi: Rangitane, Ngāti Rarua, Ngāti Kinohaku

Butch is in his second term as a director with Skills Active, having also held the position of operations manager from 2006 to late 2008, providing him with a sound knowledge of the organisation and its industries.

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With a media and executive management background, his communications and strategic planning skills are put to good use in organisational development. He has been active with iwi development in the top of the South Island, having worked as the CEO for an iwi organisation.

Butch has worked in and held a range of directorships with commercial and community organisations which include; Basketball NZ, Te Ara a Maui, NZ Māori Tourism, Tasman Rugby Union having also served on the top of the south Regional Lotteries committee for over 10 years. Currently he consults to World Travellers.

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Maren Frerichs

Chief executive officer

Wellington

Phone027 446 9032 Email

Maren joined Skills Active in 2016 and has a keen interest in the impact of sport and recreation on personal development, health and wellbeing.

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While Maren has worn a number of hats in the health sector including research, government advisory and management roles, her passion is for the New Zealand outdoors and for grappling.

Maren has 15 years' experience in martial arts and teaches womens' Brazilian Jiu Jitsu and self-defence in Wellington. When she is not on the mats she is escaping the city to explore the wilderness with her husband Glenn and their two little boys.  

Stephen Gacsal

Stephen Gacsal

Board member

Stephen is the registrar of the NZ Register of Exercise Professionals (REPs) with direct responsibility for the operation and growth of the register, including financial management, strategic direction, and managing key organisational relationships. REPs is the industry owned not for profit register with over 3000 exercise professionals, and 200 exercise facilities registered.

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Stephen has experience working with a range of organisations, from small owner-operators (the backbone of New Zealand businesses) through to large national entities. He has a hands on understanding of the needs and challenges facing small non-profit organisations, and how to support their growth through investment into workplace based education and standards.

As a past chair of the Skills Active Exercise Advisory Group, Stephen has a clear understanding of the value and importance of workplace-based training, and the ability to drive, promote an encourage its growth. 

Stephen is also a director of the International Confederation of Registers for Exercise Professionals (ICREPs) which is actively driving the international development of standards for exercise professionals. With the growing pressures on health budgets globally due to health conditions such as obesity, mental health, type 2 diabetes, and an ageing population, Stephen's ICREPs directorship role is important to ensure that the exercise industry worldwide has robust qualifications, and recognition, to offer effective solutions to these burdening health challenges.

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Andrew Gunn

Board member

Andrew is not directly involved in any Skills Active Aotearoa sector and brings an independent perspective to the governance board, as well as his experience in this bi-cultural organisation to the two board committees Titiro Anga Whakamua and the Audit & Risk.

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Andrew brings his strong business experience and strategic planning skills to the governance group.  Andrew was a past director on the Industry Training Federation board (the peak body for ITOs) and is the learning and development manager for Financial Advice New Zealand Inc.

Andrew holds a Bachelor of Commerce degree in accounting and economics, and a Master of Business Administration from Canterbury University.  

Kirsty

Kirsty Knowles

Board member

With approximately 20 years of experience in the aquatics and recreation industry, Kirsty is an experienced industry professional, with a passion for supporting Skills Active and our sectors.

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As a director of Community Leisure Management (CLM), board member of Recreation Aotearoa and trustee of Community Leisure Charitable Trust, a delivery partner of Aktive’s in the Counties Manukau region and AROORA programming in Te Tai Tokerau, Kirsty is directly involved in business development, governance and strategic planning. Furthermore, Kirsty has a strong skill set specialising in operations, health and safety, human resources, aquatics and facility management.  

In her spare time Kirsty can still be seen running around the netball court and coaching her daughter's netball team.

Profile Sam Napia

Sam Napia

Board chair

Iwi: Ngāpuhi, Ngāti Kauwhata

Sam has an executive management and director background in both the private and public sectors, having served on boards across a variety of industries including advertising, fishing, and broadcasting.

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He has a Master of Business Administration with distinction from the University of Waikato.  Sam is involved with the Treaty settlement process for the country’s largest iwi, Ngāpuhi, and has extensive experience in working with Māori and non-Māori organisations alike. 

Sam currently works in local government, a sector with which he has been associated for more than 25 years.  His local government experience includes an overseas appointment as a council CEO in Australia’s Northern Territory.  Sam was elected to Skills Active’s Board in May 2007.  Sam has been involved with Skills Active since the incorporation of Sfrito.

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Jordan Pomana

Board member

Mā mua ka kite a muri
Mā muri ka ora a mua
Those who lead give sight to those who follow
Those who follow give life to those who lead.

Born and raised in Hawke's Bay, Jordan is a father of five and grandfather to one. He has 20 years' experience in basketball coaching and development and is the founder and coordinator of Kahungunu Poitūkohu - a kaupapa Māori holistic wellbeing program, utilising basketball as a way to connect with whānau and rangatahi.

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Jordan has a background within corporate services, wellbeing, health and safety, and event management. He has media experience through radio, podcasting and broadcasting in the National Basketball League via streaming and Māori television. 

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Hinemaua Rikirangi

Board member

Hinemaua became a board director with Skills Active in 2020. She brings a strong background in strategic, commercial business development, governance, management, public sector, project management from concept to implementation and resolving complex business issues.

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Hinemaua has extensive networks and experience working with corporate, government agencies, Iwi and Māori organisations including Treaty Settlement entities across primary and commercial sectors.

She is a certified practitioner for coaching and mentoring, and a specialist coach and advisor to senior executives in cultural development.